Project Overview:

How do you remind a trend-savvy generation that a classic brand still belongs in their world?
This campaign set out to make Lipton Ice Tea feel not just relevant, but desirable again - capturing Gen Z’s attention through fresh, bold, and playful storytelling that connects the familiar with the unexpected.

Solution:

As The Middle Kiddos, we paired Lipton Ice Tea with the equally iconic yet surprising Marc Jacobs Perfumes to create The Missing Piece - a concept that reimagined Lipton flavours as vibrant perfume bottle designs.

Through striking visuals, playful product concepts, and bold campaign styling, we transformed something everyday into something aspirational.
The project earned a spot among the Top 10 campaigns of the 2023/24 Ad Venture x Lipton competition, as the only team representing the UK.