Project Overview:

A case study provided by a leading London-based marketing agency, trusted by top hospitality and travel brands.

This project explores a comprehensive digital advertising strategy for a 150-room boutique hotel aiming to reduce reliance on third-party platforms like Booking.com.

While brand campaigns delivered strong performance, organic and international acquisition remained limited. The challenge was to design a full-funnel paid media approach that would drive direct bookings, expand international reach (with a focus on the US and Australia), and improve ROAS while diversifying traffic sources.

Solution:

A hypothetical media strategy was developed - outlining channel mix, audience insights, funnel structure, and key performance indicators - all detailed in the accompanying PDF. The goal: to create a scalable, data-driven framework for sustainable growth through direct channels.