Project Overview:

Bearnard was the first-ever brand I created - a small side-hustle producing educational colouring pads for children, which no longer operates in its original form. Despite this, projects like this one continue to reflect its ethos and impact, making the story meaningful.

This campaign showcases the power of simplicity and authenticity in brand storytelling. In collaboration with Sophia Sourdough, Bearnard delivered a creative offline experience that prioritised community connection over conventional marketing noise.

The goal was to create meaningful, memorable moments for families visiting the cafés, reinforcing the warm, artisanal identity of the brand.

Solution:

Rejecting flashy promotions and superficial gimmicks, we designed personalised A4 colouring sheets for children. Each sheet reflected the character of Sophia Sourdough’s cafés, turning routine visits into interactive and joyful experiences.

Placed beside coffee cups and croissants, the sheets quietly engaged children while communicating the café’s commitment to being a welcoming, community-oriented space. Parents appreciated the thoughtful detail, while children associated the brand with creativity and fun - a simple strategy with lasting emotional impact.

This project embodies Bearnard’s ethos: thoughtful, human-centred design that speaks softly but leaves a lasting impression.