Project Overview:

Developed for a global partner to create tailor-made social media marketing campaigns.
The brief focused on positioning Spotify Premium Student as the ultimate soundtrack to student life - capturing the balance between chaos and calm, celebrating mental well-being, and highlighting the freedom that comes with choice.

Solution:

A conceptual TikTok campaign was designed to bring Spotify’s premium features to life through storytelling that feels unfiltered, human, and unmistakably Gen Z.
The result is a series of moments that feel real, relatable, and emotionally in tune with the rhythm of student life.