humanpeople.
Good growth needs more than more activity.
A doctor-led preventative health brand. A considered approach to growth across content, creators, CRM and brand experience.
12 months · organic
email open rate
rhythm
managed at once
Less noise.
More meaning.
How do you grow a health brand when time and budget are limited?
humanpeople operates in a category where trust, clarity and credibility matter. The challenge was to build a recognisable brand presence without paid Instagram media or a high-volume publishing schedule.
I developed 3, 6 and 12-month marketing plans, translating business priorities into a sustainable approach to content, community and customer communication.
Built to be
recognised.
I owned Instagram's creative execution end to end: content planning, visual direction, copywriting, posts, Reels and publishing.
Rather than chasing volume, I built a consistent rhythm of two posts a week, making preventative health approachable through educational storytelling and a cohesive visual language.
100% organic · no paid Instagram media
Creators,
with purpose.
I managed up to 20 influencer partnerships simultaneously, primarily through product-gifting collaborations.
I oversaw product allocation and gifting budgets, coordinated timelines and publishing schedules, and helped creators understand the products through briefs, key messages and occasional scripts.
I tracked reach, views, engagement, discount-code usage and attributed orders, evaluating creator activity through both a creative and commercial lens.
Creator coordination, product allocation and gifting budgets
Product education, briefs, scripts and brand messaging
Deliverables, timelines and posting schedules
Reach, engagement, codes and attributed orders
Beyond
the first click.
I developed and managed automated email journeys in Klaviyo to support customers across key lifecycle moments | from discovery and consideration to post-purchase engagement.
The automated flows achieved a 56% average open rate. This is an engagement metric, not a claim of attributable conversion uplift.
Introduce the brand, its philosophy and products.
Reconnect with shoppers who have not completed checkout.
Provide relevant information after an order.
Welcome, abandoned cart and post-purchase flows built in Klaviyo.
One brand.
Many touchpoints.
I developed humanpeople's existing creative identity and later contributed to its rebrand, collaborating on colour palettes, typography, moodboards and tone of voice.
While the wider rebrand was collaborative, I owned Instagram creative execution and designed packaging, labels, printed pieces and campaign assets to keep the brand experience coherent across channels.
Product in
perspective.
During a trip to the Italian mountains, I created an independent, small-scale product photography series for humanpeople's NMN supplement.
The aim was to build a bank of natural lifestyle imagery, placing the product in an outdoor setting. The brand later used photographs from the series in its content.
Designed for
the page.
A humanpeoplePRO print advertisement featured in inFocus, a specialist publication focused on gut health.
I developed the creative concept and designed the advertisement, translating the brand's practitioner-facing proposition into a clear, considered piece of print communication.
From concept
to conversation.
For the two-day Integrative & Personalised Medicine Congress in London, I led the marketing and creative side of humanpeoplePRO's event presence, collaborating with the COO, who managed logistics.
I developed the creative concept and briefs, personally designed the stand graphics, banners, leaflets and supporting collateral, captured on-site photo and video, and engaged with practitioners and potential partners.
The event generated several hundred leads and dozens of conversations, with several new accounts secured through subsequent follow-up.
Thoughtful strategy.
Hands-on delivery.
From organic audience growth and creator partnerships to lifecycle journeys, brand evolution and B2B campaigns, my work with humanpeople brings together creative thinking, commercial judgement and practical execution.